TAM SAM SOM – is your market large enough to feed your ambition?
When your idea is truly innovative it’s hard to know how large it can become. Initially your resources are limited, but how large should you plan to be?
In November 2018, the Football Technology Innovation department at FIFA and Victoria University, conducted a research study in collaboration with the Barça Innovation Hub at the Mini Estadi, to explore the validity of the Electronic Performance Tracking Systems (EPTS) of 16 different companies.
These tracking systems which use Global Positioning Systems (GPS), Local Positioning Systems (LPS) and Optical Systems, had to track and collect positional and velocity data from 10 players through specific football movements and small sided games. The data captured was compared to the processed VICON tracking data which set the gold standard for this assessment.
The goal of this project is to create a report which reflects the accuracy of these systems as nowadays there is an increase in the demand for tracking systems by clubs around the world.
The Barça Innovation Hub Team
Although there are several studies on this topic, many of them have analyzed these demands by looking at just a few variables or using very broad timeframes. A new study completed by physical trainers from F.C. Barcelona has analyzed several of these details more closely.
The understanding of the modifying variables of the game, based on the degrees of freedom.
Sports Analytics has grown exponentially thanks to IT sciences and it also encompasses other subareas (e.g. sports sciences, behavior sciences, medicine or data visualization) in addition to statistics with a focus that is more tactical and sports performance related.