APPLYING FERRAN ADRIÀ’S CREATIVE AUDIT TO SPORTS
Is it possible to innovate or come up with new ideas in the sports industry using the chef’s technique? How can adapt these insights to our process? What have we learned?
Barça Sports Science Week exists in order to connect researchers from different fields, and professionals in the sports industry from around the globe. Bridging both worlds, strengthens our goal to take sports organizations one step further as well as helping boost athletic performance.
FC Barcelona is recognized as one of the most influential and outstanding sports clubs in the world. The city of Barcelona is a well-known hotspot for hosting meetings and conferences due to its climate, venues and food. This combination means that, annually, Sports Science Week becomes a reference event and helps participants to:
This edition was held from 8th to 11th October at the Camp Nou. More than 1200 visitors and more than 60 speakers from 53 different nationalities attended to learn about the latest advances and case studies in sports science. The list of guests and speakers included some of the most influential science and medicine experts in the world, opinion leaders, sports club professionals and pioneers in the field of innovation.
Meeting held in collaboration with the San Francisco 49ers brings together sports industry leaders and academics specialising in the management of sporting innovation.