BIHUB PATH

Sports Ticketing

€ 450

Start date
10/08/2020
Duration
2 months
Level
Introductory
Average dedication
6/8 weekly hours
DELIVERY MODE
Online-based
Delivered in
English

EXPERT ADVISORS

Profesor
Octavi Tarrés
Business Development & Partnership Manager in FC Barcelona
Profesor
Profesor
José Luis Beltrán Andreu
Digital Project Manager in FC Barcelona
Profesor

CERTIFICATE

Barça Innovation Hub - Universitas

Sports Ticketing is a program designed to manage the income and operations management of the venues of a sports club, especially in the football industry.

The program is aimed at those professionals in the football industry who are seeking to start or improve their commercial career within the football industry. At the end of the 2 courses, participants will be able to influence and lead change in terms of income and digital transformation in the context of the exploitation of venues in the football industry.

The curriculum has as an objective to encompass the following milestones:

  • Introduction to the business of facilities in the field of football
  • Management of football clubs stadiums and operations
  • Data analysis in football
  • Fan Engagement (Business To Fan – B2F)
  • Digital marketing strategies and monetisation in football
  • Final project

Courses' syllabus

MODULE 1: Sport spaces in the digital era
MODULE 2: Sales strategy with digital transformation
MODULE 3: Facilities management, in the focus of digitization
MODULE 4: Customer Services

MODULE 1: Direct and indirect sales digitization
MODULE 2: Marketing strategy
MODULE 3: Digital business in sports
MODULE 4: New digital trends

Learn to

Manage facilities and commercial strategy to exploit them, as well as the logistics coordination and operations (after-sales and customer service) in the sports facilities.

Manage all the commercial and marketing tactics of the B2C and B2B sales channels, within all the digital transformation in which the sports industry is involved.

Certify your skills

Thanks to our integration with remote supervision technologies, the Verified Certificate of Approval:

  • Guarantees the transparency of the certification process
  • Verifies the identity of the certificate holder
  • Certifies the acquisition of specific competencies and skills

What does it include?

24-HOUR ACCESS TO STUDY MATERIAL, FROM ANYWHERE, ON ANY DEVICE

24-HOUR ACCESS TO STUDY MATERIAL, FROM ANYWHERE, ON ANY DEVICE

VIRTUAL COACHING, FOLLOW-UP, AND SUPPORT FROM A SUBJECT EXPERT

VIRTUAL COACHING, FOLLOW-UP, AND SUPPORT FROM A SUBJECT EXPERT

Actividades y consignas con feedback personalizado

ACTIVITIES AND ASSESSMENTS WITH PERSONALIZED FEEDBACK

DISCUSSION FORUMS AND INTERACTION WITH COLLEAGUES FROM ALL OVER THE WORLD

DISCUSSION FORUMS AND INTERACTION WITH COLLEAGUES FROM ALL OVER THE WORLD

CERTIFICATE ISSUED BY BARÇA INNOVATION HUB AND ENDORSED BY THE CORRESPONDING INSTITUTION.

CERTIFICATE ISSUED BY BARÇA INNOVATION HUB AND ENDORSED BY THE CORRESPONDING INSTITUTION.

Self-assessment to measure your learning progress

Self-assessment to measure your learning progress