BIHUB PATH

Professional Diploma in Sports Communication and Fan Engagement

€ 960

Start date
10/10/2021
Duration
8 months
Level
Introductory
Average dedication
6/8 weekly hours
DELIVERY MODE
Online-based
Delivered in
English

EXPERT ADVISORS

Profesor
Jimmy Sanderson
Assistant Professor in the Department of Kinesiology and Sport Management at Texas Tech University. He actively researches the influence of social media on sport and consults with sport organizations on social media management.
Profesor
Profesor
Sean D. Williams
Ph.D., professor and member of Clemson University's Spiro Institute for Entrepreneurial Leadership.
Profesor
Profesor
Geoff Wilson
Sports strategist focusing on sports organizations and various businesses involved in sports around the world. He’s currently working in strategic, marketing and communications consultancy roles for clients like UEFA, AFC, FIFA, FIBA and the Ulster Grand Prix.
Profesor
Profesor
Mark Bradley
UEFA Mentor. Director of The Fan Experience Company.
Profesor

CERTIFICATE

Barça Innovation Hub - Universitas

IMPORTANT:

If you are or have been a participant in an online program of Barça Innovation Hub Universitas and you are interested in enrolling in this Professional Diploma, contact us via CHAT to guide you in the purchase process.

Courses' syllabus

MODULE 1: Describe the Role of Communication in Sports Organizations
MODULE 2: The History of Media in Sports Communication and Collaborating with Journalists
MODULE 3: Constructing Messages for Traditional and Digital Media
MODULE 4: Create a Communication Strategy to Maximize Impact

MODULE 1: The Foundation of Sports Public Relations
MODULE 2: The Changing Landscape of Sports Public Relations: From a Sports-Information Model to an Active Communication Model
MODULE 3: Sports Public Relations and Crisis Communication
MODULE 4: Sports Public Relations and Social and Digital Media

MODULE 1: Trends, research and digital audit
MODULE 2: Digital marketing strategy and online branding
MODULE 3: Communications
MODULE 4: Content plan and crisis management

MODULE 1: Data and resource
MODULE 2: Sources of digital revenue
MODULE 3: Fan engagement and eSports
MODULE 4: Fantasy gaming and Growing Attendance Model (GAM)

MODULE 1: The Origins of Fan Engagement
MODULE 2: Defining the Fan
MODULE 3: The Rationale for Fan Engagement
MODULE 4: Building a Fan Engagement Strategy

MODULE 1: Club Identity: ‘Same song, different lyrics?’
MODULE 2: Understanding & Engaging with your Fan Base
MODULE 3: Delivering Value in the Fan Experience
MODULE 4: People & Culture

MODULE 1: Fan v Customer: A love based on friction, emotion and irrationality
MODULE 2: Understanding Fan Behaviour 
MODULE 3: Fan Consultation & Structured Dialogue
MODULE 4: Growing Engagement (Data and Measures)

MODULE 1: An introduction to Fan Engagement Leadership
MODULE 2: A Model for Engagement
MODULE 3: Community Engagement
MODULE 4: Embedding Fan Engagement

Learn to

Master central aspects of an external communication strategy.

Improve the public relations function in sports organizations, identify potential public relations threats and identify appropriate crisis response strategies to be executed via traditional and social media to rectify these issues.

Create a digital marketing plan.

Build a brand online.

Create a communications and content plan.

Develop a detailed understanding of Fan Engagement: its definition, history, principles, practices & rationale.

Understand the nature of fans and fandom so as to put fans at the centre of club, league and / or national association activity.

Create a Fan Engagement strategy & to design the optimum fan experience including all relevant ‘touch points’ and for all key fan segments.

Create a culture of engagement at an association, league or club (Fan Engagement Leadership).

Certify your skills

Thanks to our integration with remote supervision technologies, the Verified Certificate of Approval:

  • Guarantees the transparency of the certification process
  • Verifies the identity of the certificate holder
  • Certifies the acquisition of specific competencies and skills

What does it include?

24-HOUR ACCESS TO STUDY MATERIAL, FROM ANYWHERE, ON ANY DEVICE

24-HOUR ACCESS TO STUDY MATERIAL, FROM ANYWHERE, ON ANY DEVICE

VIRTUAL COACHING, FOLLOW-UP, AND SUPPORT FROM A SUBJECT EXPERT

VIRTUAL COACHING, FOLLOW-UP, AND SUPPORT FROM A SUBJECT EXPERT

Actividades y consignas con feedback personalizado

ACTIVITIES AND ASSESSMENTS WITH PERSONALIZED FEEDBACK

DISCUSSION FORUMS AND INTERACTION WITH COLLEAGUES FROM ALL OVER THE WORLD

DISCUSSION FORUMS AND INTERACTION WITH COLLEAGUES FROM ALL OVER THE WORLD

CERTIFICATE ISSUED BY BARÇA INNOVATION HUB AND ENDORSED BY THE CORRESPONDING INSTITUTION.

CERTIFICATE ISSUED BY BARÇA INNOVATION HUB AND ENDORSED BY THE CORRESPONDING INSTITUTION.

Self-assessment to measure your learning progress

Self-assessment to measure your learning progress