BIHUB PATH

Professional Diploma in Sports Marketing and Sponsorship

€ 960

7 monthly payments of €137

Start date
07/10/2022
Duration
8 Months
Level
Advanced
Average dedication
6/8 weekly hours
DELIVERY MODE
Online-based
Delivered in
English

EXPERT ADVISORS

Profesor
James Condo
Assistant Athletic Director, Development / Sr. Development Ocer
Profesor
Profesor
Ricardo Fort
Experience as the only executive to lead the Global Sponsorship Departments of two FIFA and IOC sponsors: Visa and Coca-Cola. Creator of Sport for Fort Consulting, a company that helps sponsors, leagues, investors and athletes to invest successfully in sports.
Profesor

CERTIFICATE

Barça Innovation Hub - Universitas

Currently, the development of a brand for any sporting activity has become one of the central pillars for success both at the sport and the business level. Marketing as a discipline allows us to approach sports with a professional eye from a commercial perspective in order to find and take advantage of all the opportunities that are present in the market. Sponsorships have become one of the most common tools to connect brands with their consumers and customers and accelerate business growth. When properly used, they can be one of the most effective tools to drive growth for all sorts of companies.
This diploma will cover all the areas above with simple and clear guidelines for extracting maximum value of any sponsorship. Professionals working for sponsors, rightsholders and agencies will learn what they need to do to buy better, be more effective in selling and managing sponsorship programs.

Courses' syllabus

MODULE 1: Introduction to sports
marketing
MODULE 2: Sports marketing methods
and tools
MODULE 3:Creating a sports
marketing plan
MODULE 4: Integration

MODULE 1: Sports brand
management
MODULE 2: Finding potential sponsors
MODULE 3:Preparing and closing a
sponsorship sale
MODULE 4: Integration

MODULE 1: Activation of sponsorship
MODULE 2: Types of activation
MODULE 3:Key sponsorship indicators
MODULE 4: Integration

MODULE 1: Management of products
and services
MODULE 2: Executing the products and
services plan
MODULE 3:Products development
strategy
MODULE 4: Integration

MODULE 1: Passion Points - The important things in life
MODULE 2: Passion Connectors - How fans consume their passions?
MODULE 3: The Different Types of Assets - Paid, Shared & Owned Assets
MODULE 4: The Non-Sponsor–Ambush Marketing"

MODULE 1: Buy Visibility - Brand awareness and the role of media
MODULE 2: Access to Content - Giving fans better live and virtual experiences
MODULE 3: Create Brand Love - Conquering hearts through advertising and social change
MODULE 4: Accelerate short-term results through promotions and trade activation"

MODULE 1: Winning Deals - Sponsorship creating value to customers
MODULE 2: Workforce & Community - Making employees proud and neighbors happy
MODULE 3: Governments & NGOs - Governments & NGOs - The difficult conversations about regulations, sustainability, taxation, etc.
MODULE 4: Sponsorships for Soft Power - Using sponsorships to influence the world at large"

MODULE 1: Pre-Contract Evaluation - The estimated ROI of a sponsorship
MODULE 2: Managing Risk - The need of proper background checks
MODULE 3: Contractual Phase - Rights, obligations, morals clause and force major
MODULE 4: The After-Action Reviews - Evaluation & the difficult task to end a sponsorship"

Learn to

Understand how fans consume sports and sponsorships.

Increase your knowledge about applications of sponsorships in marketing.

Differentiate applications of sponsorships beyond marketing.

Ability to understand how to evaluate sponsorships.

Incorporate marketing as a discipline within the management of sports activities.

Analyze, create and manage sports products and services.

Identify and attract brands that invest in the sports market.

Take advantage of opportunities to create public events with sports sponsors.

Certify your skills

Thanks to our integration with remote supervision technologies, the Verified Certificate of Approval:

  • Guarantees the transparency of the certification process
  • Verifies the identity of the certificate holder
  • Certifies the acquisition of specific competencies and skills

What does it include?

24-HOUR ACCESS TO STUDY MATERIAL, FROM ANYWHERE, ON ANY DEVICE

24-HOUR ACCESS TO STUDY MATERIAL, FROM ANYWHERE, ON ANY DEVICE

VIRTUAL COACHING, FOLLOW-UP, AND SUPPORT FROM A SUBJECT EXPERT

VIRTUAL COACHING, FOLLOW-UP, AND SUPPORT FROM A SUBJECT EXPERT

Actividades y consignas con feedback personalizado

ACTIVITIES AND ASSESSMENTS WITH PERSONALIZED FEEDBACK

DISCUSSION FORUMS AND INTERACTION WITH COLLEAGUES FROM ALL OVER THE WORLD

DISCUSSION FORUMS AND INTERACTION WITH COLLEAGUES FROM ALL OVER THE WORLD

CERTIFICATE ISSUED BY BARÇA INNOVATION HUB AND ENDORSED BY THE CORRESPONDING INSTITUTION.

CERTIFICATE ISSUED BY BARÇA INNOVATION HUB AND ENDORSED BY THE CORRESPONDING INSTITUTION.

Self-assessment to measure your learning progress

Self-assessment to measure your learning progress