BIHUB PATH

Innovation in Sports

€ 625

Start date
10/10/2021
Duration
2 months
Level
Introductory
Average dedication
6/8 weekly hours
DELIVERY MODE
Online-based
Delivered in
English

EXPERT ADVISORS

Profesor
Albert Mundet
Head of Barça Innovation Hub, FC Barcelona.
Profesor
Profesor
Ivanka Visnjic
Associate Professor of Innovation at ESADE Business School and a Research Sponsor at Cambridge Service Alliance, University of Cambridge.
Profesor
Profesor
Steve Gera
CEO of Gains Group. FC Barcelona's Ambassador to the United States. Partner at HickoryVC.
Profesor

CERTIFICATE

Barça Innovation Hub - Universitas

The world of sports is changing rapidly. Aspiring entrepreneurs have an opportunity to come up with new products and services that can revolutionize the experiences of fans, athletes, coaches and other participants in the sports ecosystem. Managers of sports institutions have an opportunity to solve their daily problems of running a sports club or winning competitions by using new technologies. Moreover, if they do not innovate, they run a risk of falling behind.

In short – innovation – the process of coming up with new revolutionary products, services and solutions is entering the world of sports and becoming an essential part of doing business. Yet, the day-to-day approach to doing business in sports doesn’t allow for innovations to flourish. Both the sports entrepreneurs and sports managers need an adequate approach to come up with innovations. The purpose of this course is to learn how to develop new sports products and services, processes and ways of doing business or business models. To do so, we’ll use the most relevant techniques and frameworks from the world of innovation, such as design thinking, business model canvas or portfolio approach. These approaches have been effectively used by innovators in companies such as Apple, Google, P&G, GE, HP, but also at less innovative companies, small companies, NGOs and also in sports.

Courses' syllabus

MODULE 1. Innovating in Sports
MODULE 2. Understanding the Problem Space
MODULE 3. Devolping Solution Space
MODULE 4. Getting Ready for the Market

MODULE 1. Managing an Innovation Projects
MODULE 2. Open Innovation in Sports
MODULE 3. Managing across Innovation Projects
MODULE 4. Resisting Disruption and Improving Experience

Learn to

Recognize innovation opportunities and generate ideas to seize them

Use experimentation and trial & error process to deal with the uncertainty that accompanies the innovation process

Manage innovation teams and innovation projects, collaborate with internals and externals

Select the right innovation projects, allocate resources, and create an innovation culture

Certify your skills

Thanks to our integration with remote supervision technologies, the Verified Certificate of Approval:

  • Guarantees the transparency of the certification process
  • Verifies the identity of the certificate holder
  • Certifies the acquisition of specific competencies and skills

What does it include?

24-HOUR ACCESS TO STUDY MATERIAL, FROM ANYWHERE, ON ANY DEVICE

24-HOUR ACCESS TO STUDY MATERIAL, FROM ANYWHERE, ON ANY DEVICE

VIRTUAL COACHING, FOLLOW-UP, AND SUPPORT FROM A SUBJECT EXPERT

VIRTUAL COACHING, FOLLOW-UP, AND SUPPORT FROM A SUBJECT EXPERT

Actividades y consignas con feedback personalizado

ACTIVITIES AND ASSESSMENTS WITH PERSONALIZED FEEDBACK

DISCUSSION FORUMS AND INTERACTION WITH COLLEAGUES FROM ALL OVER THE WORLD

DISCUSSION FORUMS AND INTERACTION WITH COLLEAGUES FROM ALL OVER THE WORLD

CERTIFICATE ISSUED BY BARÇA INNOVATION HUB AND ENDORSED BY THE CORRESPONDING INSTITUTION.

CERTIFICATE ISSUED BY BARÇA INNOVATION HUB AND ENDORSED BY THE CORRESPONDING INSTITUTION.

Self-assessment to measure your learning progress

Self-assessment to measure your learning progress