BIHUB PATH

Certificate in Women’s Football Business

€ 625

4 monthly payments of € 156,25

Start date
12/10/2022
Duration
4 motnhs
Level
Introductory
Average dedication
6/8 weekly hours
DELIVERY MODE
Online-based
Delivered in
English

EXPERT ADVISORS

Profesor
Dr Argyro Elisavet Manoli
A world-renowned expert, practitioner and academic in sports marketing and commercial. With years of experience working in professional football clubs, sports governing bodies and international sports events. She has conducted ample research on the area, publishing numerous books, policy reports and studies in highly esteemed academic journals, and delivering research-informed lectures in Universities and conferences around the world.
Profesor

CERTIFICATE

Barça Innovation Hub - Universitas

Football is arguably the most popular and one of the most developed sports worldwide, while being recognized, not only for its popularity but also for its significant development as a thriving business sector. Within it, women’s football has demonstrated momentous and unprecedented growth around the globe, attracting the interest of fans, sponsors, policymakers, the media and investors. Nowadays, women’s football is appreciated for its importance and potential as a business, which combined with the multiplication of opportunities for its further growth allows us to expect a similar and impressive trajectory to continue.

In this certificate, we offer a broad and thorough examination of the development and the current state of women’s football business, as well as an analysis of its potential for future growth driven by its increasing fandom and business potential that is being observed.

Professionals working or aiming to work within football clubs, sports governing bodies, sponsors, the media and marketing or commercial agencies undertaking this certificate can learn how to better appreciate the business of women’s football in order to further develop and capitalise on the opportunities that can help it grow.

 

Courses' syllabus

Module 1: The challenges of women’s football – Historical, institutional and cultural barriers
Module 2: The opportunities within women’s football – Funding and focused investment
Module 3: Cause related marketing – Women’s football and CSR
Module 4: Gender Equality as a Global Brand – The future of women’s football business

Module 1: Key actors, relationships, and power dynamics in women’s football business
Module 2: Understanding, engaging with, and influencing policy makers
Module 3: Capturing data and creating influential metrics to explain the value created by women’s football business
Module 4: Managing politics and policy within women’s football businesses

Module 1: Understanding women’s football fans – Motivations behind fandom
Module 2: Women’s football fan communities – Horizontal relationships driving fandom
Module 3: Fan loyalty – Building vertical relationships
Module 4: Financial benefits from fans – How growing fandom grows the business

Module 1: Women’s football broadcasting potential – Televising women’s sport
Module 2: Sponsoring women’s football – Brand associations and reach
Module 3: Creating women footballer icons – Building tomorrow’s football stars
Module 4: Growing international competitions – Adding value through exogenous prices

Learn to

Understanding of the development and potential of women’s football business.

Ability to critically assess how policy has driven and can be managed in women’s football.

Capacity to carefully evaluate the role of fandom in women’s football business.

Skill of strategic thinking in identifying and analysing the potential advancement of women’s football business.

Certify your skills

Thanks to our integration with remote supervision technologies, the Verified Certificate of Approval:

  • Guarantees the transparency of the certification process
  • Verifies the identity of the certificate holder
  • Certifies the acquisition of specific competencies and skills

What does it include?

24-HOUR ACCESS TO STUDY MATERIAL, FROM ANYWHERE, ON ANY DEVICE

24-HOUR ACCESS TO STUDY MATERIAL, FROM ANYWHERE, ON ANY DEVICE

VIRTUAL COACHING, FOLLOW-UP, AND SUPPORT FROM A SUBJECT EXPERT

VIRTUAL COACHING, FOLLOW-UP, AND SUPPORT FROM A SUBJECT EXPERT

Actividades y consignas con feedback personalizado

ACTIVITIES AND ASSESSMENTS WITH PERSONALIZED FEEDBACK

DISCUSSION FORUMS AND INTERACTION WITH COLLEAGUES FROM ALL OVER THE WORLD

DISCUSSION FORUMS AND INTERACTION WITH COLLEAGUES FROM ALL OVER THE WORLD

CERTIFICATE ISSUED BY BARÇA INNOVATION HUB AND ENDORSED BY THE CORRESPONDING INSTITUTION.

CERTIFICATE ISSUED BY BARÇA INNOVATION HUB AND ENDORSED BY THE CORRESPONDING INSTITUTION.

Self-assessment to measure your learning progress

Self-assessment to measure your learning progress