Certificate in Sports Facilities Management

€ 625,00

More Information
Start date
10/12/2018
Duration
4 months
Level
Introductory
Average dedication
6/8 weekly hours
Delivery mode
Online-based
Delivered in
English

EXPERT ADVISOR

Profesor
Javier Doña
Consultant specialized in Stadiums and Arenas.
Profesor

CERTIFICATE

Barça Innovation Hub - Universitas

The development of the sports facilities industry over the last decade has been nothing short of astounding. Today, it is hard to find a place in the world where there’s no brand-new sports venue either underway or in the planning stages – or where a new stadium or arena hasn’t recently been inaugurated.

Stadiums, which are the heart of our teams, as well as the heart of the sports and entertainment industry, are more and more present in our lives, creating new trends, new kinds of venues, and offering a wealth of varied experiences based on the demands of today’s spectators. The meeting of these demands, and the impact of technology have led the way toward this change and have given rise to the new model.

These changes have revolutionized our traditional way of thinking about the stadium experience. It is no longer enough to merely sell “the match”, or only think about the width of the seats or the price of the beer. Clubs must offer their fans a unique, engaging experience where they are not merely spectators, but participants. While this new business model may require a paradigm shift for the owners and operators of stadiums and arenas, those who adopt this new way of designing, managing and marketing venues will be on the cutting edge of offering fans a better, enhanced experience.

The Certificate in Sports Facilities Management will offer you the knowledge and the tools you need to analyze, design and develop business models for stadiums and arenas, whether new or pre-existing. Give yourself the edge to maximize venue performance, offer spectators an improved experience and guarantee income streams 365 days a year.

Courses' syllabus

MODULE 1: History. Where we come from.
MODULE 2: Where we are now and where we are going.
MODULE 3: The plan. Strategic and business plan for a sports venue. Different business models.
MODULE 4: Designing architectural plans.

MODULE 1: Implementation of a personalized business model.
MODULE 2: Impact of the stadium on revenue and club viability.
MODULE 3: Generation of revenue on a “match day”. Examples of personalization.
MODULE 4: Generation of revenue on a “non-match day”.

MODULE 1: Sports facilities models: US market.
MODULE 2: Sports facilities models: EU market.
MODULE 3: Sports facilities models: the rest of the world.
MODULE 4: Latest market trends: the future of stadiums and arenas.

MODULE 1: New Camp Nou (Espai Barça)
MODULE 2: Espai Barça and New Palau Blaugrana.
MODULE 3: Relevant case studies.
MODULE 4: Commercial management and operation of a sports venue. Application. Practical module.

Learn to

Understand the evolution of the sports facilities market; design successful strategic plans for new projects and for existing venues.

Develop, implement and manage a business model that maximizes revenue for each stadium or arena.

Identify different business models for each stadium or arena, in terms of the competitive environment and market, and new trends and changes that are disrupting the market.

Identify the keys to success for each project or business model in real case studies of sporting venues.

Certify your skills

Thanks to our integration with remote supervision technologies, the Verified Certificate of Approval:

  • Guarantees the transparency of the certification process
  • Verifies the identity of the certificate holder
  • Certifies the acquisition of specific competencies and skills

What does it include?

24-HOUR ACCESS TO STUDY MATERIAL, FROM ANYWHERE, ON ANY DEVICE

24-HOUR ACCESS TO STUDY MATERIAL, FROM ANYWHERE, ON ANY DEVICE

VIRTUAL COACHING, FOLLOW-UP, AND SUPPORT FROM A SUBJECT EXPERT

VIRTUAL COACHING, FOLLOW-UP, AND SUPPORT FROM A SUBJECT EXPERT

Actividades y consignas con feedback personalizado

ACTIVITIES AND ASSESSMENTS WITH PERSONALIZED FEEDBACK

DISCUSSION FORUMS AND INTERACTION WITH COLLEAGUES FROM ALL OVER THE WORLD

DISCUSSION FORUMS AND INTERACTION WITH COLLEAGUES FROM ALL OVER THE WORLD

CERTIFICATE ISSUED BY BARÇA INNOVATION HUB AND ENDORSED BY THE CORRESPONDING INSTITUTION.

CERTIFICATE ISSUED BY BARÇA INNOVATION HUB AND ENDORSED BY THE CORRESPONDING INSTITUTION.

Self-assessment to measure your learning progress

Self-assessment to measure your learning progress