With the international sport industry developing faster than ever, the financial needs of sport organisations have been undoubtedly multiplying exponentially. Alongside and in response to this need, we also see the multiplication of opportunities for sportorganisations to further generate and maximise their revenue, through the exploration, development and application of various contemporary and novel monetising strategies.In this certificate we offer a broad and thorough examination of the monetising strategies adopted by sport organisations, including all customer focused, business focused and alternative revenue generation strategies used within the sport industry. Professionals working or aiming to work withing sport clubs, sport governing bodies, and marketing or commercial agencies undertaking this certificate can learn how to capitalise on sport fans’, businesses’ and other organisations’ relationship and interest in sport in order to further grow the sport organisations, utilise their assets and maximise their potential in generating revenue.
Certificate in Monetising strategies for sport
€ 625
EXPERT ADVISORS
Dr Argyro Elisavet Manoli
Dr Argyro Elisavet Manoli is a world renown expert, practitioner and academic in sport marketing and commercial. With years of experience working in professional football clubs, sport governing bodies and international sport events, Dr Manoli has an acute knowledge of the commercial side of sport. Dr Manoli has conducted ample research on the area, publishing numerous books, policy reports and studies in highly esteemed, peer-reviewed academic journals, and delivering research-informed lectures in Universities and conferences around the world.
CERTIFICATE
Courses' syllabus
Customer focused monetization strategies
Module 1: Revenue models for sport organisations –How do sport entities make money
Module 2: Ticketing strategies –Utility vs profit maximisation
Module 3: Ticketing decisions –Pricing strategies
Module 4: Merchandising –Licencing agreements and the value of licenced products
Business focused monetisation strategies
Module 1: Sponsorship the pros –The financial benefits of sponsorship deals
Module 2: Sponsorship the cons –The financial pitfalls of sponsorship deals
Module 3: Broadcasting rights –Monetising a symbiotic relationship
Module 4: New broadcasting strategies –Monetising new and social media
Alternative revenue sources for sport organisations
Module 1: State funding –Local, national and international funding strategies
Module 2: Revenue sources for non-commercialised sport –Novel revenue strategies for smaller sport organisations
Module 3: Brand extensions –Monetising the sport brand
Module 4: Economies of scale and Cross-promotion -Horizontal and vertical integration & Listing
Module 1: Fan engagement –Why fans love to pay for sports
Module 2: Fan memberships –Monetising exclusivity and demand
Module 3: Offline and online communities –Gaining fromfan loyalty
Module 4: New online fan spaces –Current and future monetising trends
Learn to
Understanding of the monetization landscape and potential of the sports ecosystem.
Ability to critically evaluate how sport can utilize their relationship with other organisations.
Capacity to identify creative opportunities for the maximization of revenue.
Skill of strategic thinking in capitalising on fans’ relationship with sports
What does it include?
24-HOUR ACCESS TO STUDY MATERIAL, FROM ANYWHERE, ON ANY DEVICE
VIRTUAL COACHING, FOLLOW-UP, AND SUPPORT FROM A SUBJECT EXPERT
ACTIVITIES AND ASSESSMENTS WITH PERSONALIZED FEEDBACK
DISCUSSION FORUMS AND INTERACTION WITH COLLEAGUES FROM ALL OVER THE WORLD
CERTIFICATE ISSUED BY BARÇA INNOVATION HUB AND ENDORSED BY THE CORRESPONDING INSTITUTION.
Self-assessment to measure your learning progress