BIHUB PATH

Certificate in Advanced Sport Sponsorship and Marketing: using sponsorships to accelerate business growth

€ 625

4 monthly payments of € 156,25

Start date
06/10/2022
Duration
4 months
Level
Advanced
Average dedication
6/8 weekly hours
DELIVERY MODE
Online-based
Delivered in
English

EXPERT ADVISORS

Profesor
Ricardo Fort
Global Sponsorship Leader, Founder of Sport by Fort Consulting
Profesor

CERTIFICATE

Barça Innovation Hub - Universitas

Sponsorships have become one of the most common tools to connect brands with their consumers and customers and accelerate business growth. Today they are widely used in all sectors of the economy, from brands to B2B brands, from established century-old organizations to startups and in all countries around the world.

When properly used, they can be one of the most effective tools to drive growth for all sorts of companies. However, despite its pervasiveness, sponsorships are still vastly underutilized even by the largest and most competent sponsors. It is not unusual that expensive contracts are signed without a clear understanding of the business needs, proper evaluation of the alternatives available in the market and the definition of the rights necessary to create meaningful work. Brands also frequently miss an opportunity to learn from their investments by not fully evaluating conducting after action reviews and ROI assessments.

This certificate will cover all the areas above with simple and clear guidelines for extracting maximum value of any sponsorship. Professionals working for sponsors, rightsholders and agencies will learn what they need to do to buy better, be more effective in selling and managing sponsorship programs.

Courses' syllabus

MODULE 1: Passion Points - The important things in life
MODULE 2: Passion Connectors - How fans consume their passions?
MODULE 3: The Different Types of Assets - Paid, Shared & Owned Assets
MODULE 4: The Non-Sponsor–Ambush Marketing

MODULE 1: Buy Visibility - Brand awareness and the role of media
MODULE 2: Access to Content - Giving fans better live and virtual experiences
MODULE 3: Create Brand Love - Conquering hearts through advertising and social change
MODULE 4: Accelerate short-term results through promotions and trade activation

MODULE 1: Winning Deals - Sponsorship creating value to customers
MODULE 2: Workforce & Community - Making employees proud and neighbors happy
MODULE 3: Governments & NGOs - Governments & NGOs - The difficult conversations about regulations, sustainability, taxation, etc.
MODULE 4: Sponsorships for Soft Power - Using sponsorships to influence the world at large

MODULE 1: Pre-Contract Evaluation - The estimated ROI of a sponsorship
MODULE 2: Managing Risk - The need of proper background checks
MODULE 3: Contractual Phase - Rights, obligations, morals clause and force major
MODULE 4: The After-Action Reviews - Evaluation & the difficult task to end a sponsorship

Learn to

Understand how fans consume sports and sponsorships.

Increase your knowledge about applications of sponsorships in marketing.

Differentiate applications of sponsorships beyond marketing.

Hability to understand how to evaluate sponsorships.

Certify your skills

Thanks to our integration with remote supervision technologies, the Verified Certificate of Approval:

  • Guarantees the transparency of the certification process
  • Verifies the identity of the certificate holder
  • Certifies the acquisition of specific competencies and skills

What does it include?

24-HOUR ACCESS TO STUDY MATERIAL, FROM ANYWHERE, ON ANY DEVICE

24-HOUR ACCESS TO STUDY MATERIAL, FROM ANYWHERE, ON ANY DEVICE

VIRTUAL COACHING, FOLLOW-UP, AND SUPPORT FROM A SUBJECT EXPERT

VIRTUAL COACHING, FOLLOW-UP, AND SUPPORT FROM A SUBJECT EXPERT

Actividades y consignas con feedback personalizado

ACTIVITIES AND ASSESSMENTS WITH PERSONALIZED FEEDBACK

DISCUSSION FORUMS AND INTERACTION WITH COLLEAGUES FROM ALL OVER THE WORLD

DISCUSSION FORUMS AND INTERACTION WITH COLLEAGUES FROM ALL OVER THE WORLD

CERTIFICATE ISSUED BY BARÇA INNOVATION HUB AND ENDORSED BY THE CORRESPONDING INSTITUTION.

CERTIFICATE ISSUED BY BARÇA INNOVATION HUB AND ENDORSED BY THE CORRESPONDING INSTITUTION.

Self-assessment to measure your learning progress

Self-assessment to measure your learning progress