BIHUB PATH

Business and Administration in the Football Industry

€ 450

2 monthly paymenst of €225

Start date
09/10/2022
Duration
2 months
Level
Introductory
Average dedication
6/8 weekly hours
DELIVERY MODE
Online-based
Delivered in
Spanish

EXPERT ADVISORS

Profesor
Alex Gil
Business Analytics & Strategy Manager in FC Barcelona
Profesor
Profesor
Albert Bagó Pintó
Business Analytics & Strategy Manager in FC Barcelona
Profesor

CERTIFICATE

Barça Innovation Hub - Universitas

Usually, the sports industry represents 620 billion euros or 1% of the GDP (gross domestic product). Football generates the biggest sports segment of the global GDP since it registers over 20 billion euros a year. Locally, the economic impact of FC Barcelona in Barcelona city has been estimated in 906 million euros (near a billion) or 1.5% of the GDP of the city. FC Barcelona is one of the most successful sports clubs not only in UEFA and La Liga but also in the business market. This course will take FC Barcelona as a case study to provide students with fundamental knowledge about a football club administration.

In cooperation with Daniel G. Kelly II, Ph.D. Of the Sports Industry Management program in Georgetown University (Washington DC) and Javier Sobrino, Innovation and Strategy Manager at FC Barcelona, the Football Industry Business and Administration Certificate will offer students many conceptual frameworks to analyse the administrative business model of professional football clubs. In this program, students will analyse aspects of organizational effectiveness, as well as organization and planning of different business models taking FC Barcelona as a case study.

 

The program’s main objective is to learn to analyse the functions and relationships of managers in relation to the main administration of a football club.

Finally, the program is aimed at sports professionals who aim at leading and managing professional football. People interested in knowing the world of football management and administration.

 

 

Courses' syllabus

Module 1: Football economic activity - Key figures of the football industry.
Module 2: Football Organisations (global, national, local).
Module 3: Tournaments and football leagues.
Module 4: Football Clubs (Barça included).

Module 1: Strategy development.
Module 2: Barça’s strategic planning model - General perspective of Barça’s strategic plan.
Module 3: Use of data at the club.
Module 4: Football new reality - The future of the football industry.

Learn to

Understanding the business and organization of the main football organisations. Evaluating strategic and leadership decisions taken by professionals when managing high-level football clubs. Developing the managerial skills needed to have a leadership vision for a football club and developing the brand strategy to structure, position and manage the brand in the new digital era.

Certify your skills

Thanks to our integration with remote supervision technologies, the Verified Certificate of Approval:

  • Guarantees the transparency of the certification process
  • Verifies the identity of the certificate holder
  • Certifies the acquisition of specific competencies and skills

What does it include?

24-HOUR ACCESS TO STUDY MATERIAL, FROM ANYWHERE, ON ANY DEVICE

24-HOUR ACCESS TO STUDY MATERIAL, FROM ANYWHERE, ON ANY DEVICE

VIRTUAL COACHING, FOLLOW-UP, AND SUPPORT FROM A SUBJECT EXPERT

VIRTUAL COACHING, FOLLOW-UP, AND SUPPORT FROM A SUBJECT EXPERT

Actividades y consignas con feedback personalizado

ACTIVITIES AND ASSESSMENTS WITH PERSONALIZED FEEDBACK

DISCUSSION FORUMS AND INTERACTION WITH COLLEAGUES FROM ALL OVER THE WORLD

DISCUSSION FORUMS AND INTERACTION WITH COLLEAGUES FROM ALL OVER THE WORLD

CERTIFICATE ISSUED BY BARÇA INNOVATION HUB AND ENDORSED BY THE CORRESPONDING INSTITUTION.

CERTIFICATE ISSUED BY BARÇA INNOVATION HUB AND ENDORSED BY THE CORRESPONDING INSTITUTION.

Self-assessment to measure your learning progress

Self-assessment to measure your learning progress