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The latest information in sports science and sports management

Construction works to be performed at Camp Nou as part of the IoTwins pilot project MARKETING, COMMUNICATION AND MANAGEMENT

The Camp Nou’s 3D digital Twin model from the IoTwins project has been developed in the supercomputer MareNostrum 4, which is property of the Barcelona Supercomputing Center (BSC). In addition, adaptations of the pilot project for testing purposes are already underway. During the Granada vs FC Barcelona match on 20 September, Monday, all the experimental trials conducted in the laboratory were taken at the stadium for the first time. This is a tool which will simulate and predict the behaviour of the attendees during a game, improving big facilities management. Besides, it will provide fans with comfort, safety, amongst other advances.

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Social dividend, a crucial boost for women’s sport FúTBOL

Women's sport has seen a spectacular growth in the last five years. The teams, thanks to better preparation, have been accumulating tremendous success, and a higher level and spectacularity in their competitions. But this is only part of why they have attracted public interest and growing fan attendance to the matches. Furthermore, with a growing interest in equality and non-discrimination between the sexes, society has been drawn to female competition, identifying sporting values with social values.

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Three philosophical conceptions of football: The nihilist conception FOOTBALL

The nihilist conception of football is based on knowledge democratization in recent years to modify the coach-player relationship. On the other hand, we will see how globalisation and commercialisation of the world have also impacted understanding the game itself.

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Innovation, the Great Urgency of Contemporary Sport TECHNOLOGY & INNOVATION

For many years, focus was placed in the adoption of new technologies both in all areas of sport and in business management, considering the relationship with customers—in this case, fans. However, the COVID-19 pandemic has revealed that sport needs new strategies based on innovation. It can be observed that, due to the closure of stadiums, the sport industry entirely depends on the live game.

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Meet Mia, student of Football Tactical Analyst UNIVERSITAS

Have you ever wondered who are the Barça Universitas students? What are their professional backgrounds? Where are they from? Keep reading to find out more about of one of our newest students, Mia.

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How VAR Has Changed Football FOOTBALL

Over a football game, referees must quickly make around 130 decisions in order to analyse what has happened. The risk of making mistakes is high, and this can have a direct impact on the final result of any game. Some factors such as the flash-lag effect—the difficulty of perceiving the location of an object while something else is occurring at the same time—the background noise, the players’ comments on the game events or fatigue can lead referees to make poor decisions.

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Three philosophical conceptions of football: The inquisitive conception FOOTBALL

The unpredictable nature of the football game keeps it from being considered an exact science, and possibly for this same reason, it is approached from all possible disciplines, making clear the insuperable need of humans to expand knowledge and satisfy our curiosity.

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Why we have to be modest about football analytics FOOTBALL

This is the first in a series on modern football analytics. It is written for people working in football – the coaches, the analysts and the players – for the people who want to apply numbers in football – the data scientists and the statisticians – and for the fans who want to understand how numbers are changing the game. It is written for you.

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Injury prevention and recovery in team sports: a pyramid of factors to consider INJURY MANAGEMENT

Numerous variables can influence injury frequency in team sports, and many of them are highly interconnected. Success in reducing injury rates requires a thorough understanding of these potential risk factors in isolation, but we also need to know their relationships. The truth is that every time there is an injury, there is usually a confluence of many factors that make the examination of each situation more complicated.

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NFTs, Crypto, and Blockchain – Four Questions You Should Ask Yourself MARKETING, COMMUNICATION AND MANAGEMENT

The advent of blockchain technology and the resulting proliferation NFTs and crypto have greatly impacted the world around us and the sport business landscape in what feels like the Gold rush at best and Tulipmania at worse, but it’s important to take stock of what’s really happening rather then get caught in the positive or negative hype.

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Nostalgia is more powerful than we think PSYCHOLOGY

We cannot deny the power of nostalgia in our lives. It is a unique defense mechanism, the result of our evolution, and the incredible time machine that we have in our head, our brain.

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