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The latest information in sports science and sports management

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Sports Tomorrow Congress and Allianz join forces again this year to boost talent and sports innovation EVENTS BARçA INNOVATION HUB

Sports Tomorrow Congress 2023 begins to take shape. The benchmark event in the sports sector that discovers the most significant challenges of the industry and the most cutting-edge solutions, will take place from February 27 to 28, 2023 within the Mobile World Congress.

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Patellar tendon and its adaptation to training loads INJURY MANAGEMENT

Tendons are fibrous tissue structures originated in the muscle and which get inserted into the bone. Their function is very similar to the one of the ligaments, a fibrous cord connecting two bones.

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Millennials Made Sport Consumption Change Forever FAN ENGAGEMENT & BIG DATA

Currently, market analyses about potential clients in the sports industry is highly focused on Generation Z.

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From Sponsorship to Partnership. The Evolution of Collaborations between Brands and Clubs MARKETING, COMMUNICATION AND MANAGEMENT

Sports marketing is a concept that has been carried out for decades to reach millions of fans that consume this type of content.

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The role of psychology in tendinopathy treatment INJURY MANAGEMENT PSYCHOLOGY

Tendinopathy is a frequent pain in amateur and elite athletes. Its persistence can have a negative psychological impact and, consequently, a difficult rehab.

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Esports: How is a millionaire industry supported? FAN ENGAGEMENT

Esports competitions have been taking place for decades. Professionals and amateurs meet in arenas ready for the broadcasting of these events to enjoy top level competitions.

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Differentiated marketing for the behaviours in each area of the stadium MARKETING, COMMUNICATION AND MANAGEMENT

Elite clubs are the ones that get more return from their stadiums on the matchday. According to the study Money League by Deloitte, in the first five classified teams it means an 18% of income, while the ones in positions 16 to 20 receive 13%.

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Pre-season Medical Evaluations: An Effective Tool to Identify and Prevent Pathologies and Injuries MEDICINE SPORTS PERFORMANCE

In this sense, medical evaluations carried out during the pre-season are considered an essential tool for both young and adult athletes.

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Does an elite athlete (actually) know how to eat? NUTRITION PERFORMANCE

Nutritional knowledge is one of the factors needed to establish proper eating habits, and it is important to optimize athletic performance for any athlete, especially the elite ones.

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The Effect of Motivation in Sports Performance PSYCHOLOGY PERFORMANCE

Interview with Rocío Pomares, head of High-Performance Psychology
of Barcelona Football Club

“Motivation is what leads you to action. It’s the driving force.

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 Apophysitis: the growth disease MEDICINE HEALTH AND WELLNESS

Apophysitis is a common disease in children and adolescents between 9 and 18 years old, and it is very frequent in young and adolescent athletes.

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Interview with Alejandro “Mapache” Parejo, esports coach at FC Barcelona TECHNOLOGY & INNOVATION FAN ENGAGEMENT

Interview with Alejandro “Mapache” Parejo, esports coach at FC Barcelona
Alejandro Parejo, also known as Mapache in the League of Legends community, is Barça eSports League of Legends team coach.

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