Executive Master in Global Sports Management

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The Executive Master in Global Sports Management is a program designed to give its participants the knowledge and competencies necessary to carry out sports management functions with a high degree of efficiency in any type of sports organization. It will also enable participants to achieve continuous improvement in their professional development and have a greater impact in the field of Sports Business.

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START DATE

October 2019

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COMPLETION DATE

September 2020

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DURATION

1 year

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LANGUAGE

Spanish

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PLACE

Miami, Barcelona and Latin America

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CREDITS

60 ECTS

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DEGREE

Executive Master in Global Sports Management de ESADE Business School

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FORMAT

Blended. Four on-site modules and three online modules

LEARNING OUTCOMES

From this Master you will obtain the skills and knowledge you need to:

  • Develop the knowledge and skills necessary for efficiently leading organizations whose business models are established in the field of Sports Business.
  • Understand how to use sports to develop marketing, sponsorship and communication opportunities in order to strengthen the company’s brand in new environments and sectors.
  • Enjoy the support of prestigious institutions in the fields of academics and sports, which offer a practical, cross-disciplinary perspective of the industry.

SYLLABUS

GENERAL MANAGEMENT (6 ECTS)
– General management (3 ECTS)
– Personal development and organizational development (3 ECTS)

MANAGEMENT BASICS (10 ECTS)
– Competing through operations (2 ECTS)
– Business Information Systems (2 ECTS)
– Marketing management (3 ECTS)
– Financial analysis and planning (3 ECTS)

THE CONTEXT AND ORGANIZATION OF THE SPORTS INDUSTRY (15 ECTS)
– The context and organization of sports industry (5 ECTS)
– Sports marketing and sponsorship (4 ECTS)
– Media and rights management (3 ECTS)
– Management of the high-performance athlete: from amateur to professional (3 ECTS)

SPORTS INDUSTRY MANAGEMENT (15 ECTS)
– Next-generation sporting events and facilities: from design to management (3 ECTS)
– Revenue management and sales (3 ECTS)
– Ethics and law in sports (3 ECTS)
– ON/OFF digital strategies (3 ECTS)
– Innovation, technology and sport (3 ECTS)

GLOBAL LEADERSHIP (14 ECTS)
– Leading companies in a global context (2 ECTS)
– Influence management (1.5 ECTS)
– Leadership and executive development (1.5 ECTS)
– Managing change and organizations (3 ECTS)
– Business Development Project (Master Thesis) (6 ECTS)