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Appealing to Gen Z, the Greatest Challenge in Professional Sport

Right now, the question is inevitable: How can we make a one hundred and fifty-year-old sport, with rules that have remained unchanged, attractive for a generation that has grown up surrounded by screens.

2020 is proving to be a year of challenges and changes to the way we live, work and play

With the pandemic affecting us all across the globe, we are having to adapt to different ways of living and working. And this is no different in the world of sport.

Monetising a closed stadium nowadays

The pandemic has taken away what is most important within stadiums, the audience.

THE STADIUM WITH THE SMALLEST CARBON FOOTPRINT EVER BUILT

There are two things that the president of the Forest Green Rovers, does not admit in his football club: that players eat red meat, or that fans can buy it at the stadium.

GOVERNANCE TO MANAGE THE FUTURE OF ATHLETICS

If there is a competition that can be matched in appeal to the Olympics, it is the World Athletics Championships.

HOW THE OLYMPIC GAMES ARE POSTPONED

Covid-19 has subjected the International Olympic Committee and its headquarters in Tokyo to an unprecedented situation, and one of the greatest challenges for governance in modern sport.

DO NET-ZERO ENERGY STADIUMS EXIST?

It was in the 2014 World Cup when we knew about the first net-zero energy stadium.

LOCKDOWN AND THE UPRISE IN THE USE OF TECH

The huge adjustments we have made for the coronavirus lockdown mean that some technologies have increased in importance.

WHICH SPORTS CAN BE PLAYED WITHOUT SPECTATORS?

Across Europe, bans on mass gatherings and public events have been extended into July and August.

AFTER COVID-19, WHAT’S NEXT FOR STARTUPS?

What will be the economic consequences for startups and especially the ones related to sports? How can the innovation and solidarity we are seeing serve as a motivation to move faster?