The vast majority of studies highlight that the 2020s will start the consolidation of virtual reality (VR) and augmented reality (AR) technologies. PwC (PricewaterhouseCoopers) estimates that, in 2030, the global turnover will increase by $1.5 billion and 23 million jobs, from the current 820.000, will be created.
For companies, innovation is the key to making clients enthusiastic, staying ahead of the competition, and offering new products or services. Today, it is the main and decisive factor in any success story. Companies know pretty well that they cannot put all the eggs in one basket or count on just one source of income. Because of this, they try to anticipate the future and its problems—a fight against obsolescence indeed.
Tottenham Hotspur FC has taken pioneering decisions and incorporating technology ahead of other football clubs for years. As an example, a press release that went almost unnoticed in 2018, and that today would have great prominence: is its sponsorship agreement with eToro. As other premier league teams nowadays, it accepted payment in bitcoins. That year, this cryptocurrency was just an interesting stock market value for specialized investors. Today, despite its ups and downs, it is a universally recognized asset.
We have seen an increasing trend of athletes becoming investors or entrepreneurs. They realise their sporting careers are short and want to plan ahead for their retirement. But what makes some athletes good investors? What do they have in common?
The Camp Nou’s 3D digital Twin model from the IoTwins project has been developed in the supercomputer MareNostrum 4, which is property of the Barcelona Supercomputing Center (BSC). In addition, adaptations of the pilot project for testing purposes are already underway. During the Granada vs FC Barcelona match on 20 September, Monday, all the experimental trials conducted in the laboratory were taken at the stadium for the first time. This is a tool which will simulate and predict the behaviour of the attendees during a game, improving big facilities management. Besides, it will provide fans with comfort, safety, amongst other advances.
The advent of blockchain technology and the resulting proliferation NFTs and crypto have greatly impacted the world around us and the sport business landscape in what feels like the Gold rush at best and Tulipmania at worse, but it’s important to take stock of what’s really happening rather then get caught in the positive or negative hype.
When it comes to stadium management, there are areas in which technology has a decisive impact. In fact, improvements have already been shown in operational capacity, safety, commercial use, experience, and social media. Smart stadiums open up great possibilities such as VR, AR, and holograms, which may be a significant paradigm shift and such a useful resource to attract and convince new generations.
There are two ways to understand smart stadiums. Fans, sponsors, and organisations picture them as a place unfolding limitless technology which makes the whole experience at the stadiums extraordinary. While in the professional world, such a term is a “global concept” which seems to erase any resemblance to the stadiums we have known until today.
Successfully raising capital is all about researching potential investors and organizing the materials to support your pitch before seeking out an investor who gets your company’s potential.
Sport is, by nature, a social activity. We cannot think of it without fans engaging in it, and athletes being a part of a community. Thus, Design Thinking is an innovation methodology based on the interaction with the user and it is also the most appropriate tool for its development, progress, and adaptation to a period of constant technological change.