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Are there different football cultures in each country? Differences between the premier league and La Liga

In the football world, it seems to be a generally accepted the fact that there are different sports cultures in each country.

A historical debt with women’s football

On 26th December 1920, a Women’s Premier League match was held at the Goodison Park stadium in Liverpool.

Is Venture Capital right for you?

For many entrepreneurs raising venture capital (VC) is what brings reality to the dream.

Naming rights for big clubs

Few teams have been reluctant to change the name of their stadiums like the European teams. Giving part of their identity to a brand is something a lot of fans are not willing to do.

How to combine match day and non-match day in the business model.

The state-of-the-art model for stadium management, which is already widely established in the US, has been largely applied to the European market and in the rest of the world.

China confuses me: understanding our followers in the Asian country

The biggest European football teams have two to four times more followers on social networks than the populations of their own countries. Asians represent the largest portion of these foreign fans, and most particularly China.

Why do digital products create so much equity value?

The greatest innovations over the last twenty years have been created by digital products.

How Did a Player Become a Brand? Michael Jordan and the NBA

Michael Jordan is not history. Or maybe he is, but he certainly does not belong to the past, especially not his trainers, the first merchandising product linked to a sports star that paved the way for the creation of global brands from singular players’ names.

Will my product make a difference?

Transnational fans: The new asset for clubs does not have a passive role