Free or pay-per-view: the dilemma of European football and the new generations

The revenue from broadcasting rights of European football clubs has continued to decline. And they continue to decline since millennials are now grown up fans. That generation and those that follow it no longer sit in front of the television. They demand content through their platforms and channels of choice and emphasise the relationship between players and influencers. Thus, we see the recent example of the Spanish twitcher Ibai Llanos, who visited Leo Messi, while the player refused to speak on traditional television sports programs.

The rise of professional athlete investors

The increasing salaries of athletes and a short sporting career have made sports players think more about where to invest their money while competing. By investing early in their careers they can lay the foundation for their future interests. Investing in tech or brands is much more exciting than buying second homes, cars or art for a rising number of players.

Around the world in 15 seconds via TikTok

Since the pandemic started, sport has been through unprecedented changes. With fans banned from stadiums, sports clubs have flocked to social media to engage with their supporters. Teams received their support on screen, not in person. Fans missed the atmosphere and excitement of being in the pitch and social media played an ever-increasing role to keep fans engaged.

Virtual and Augmented Reality in Sport: A New Era Begins

The vast majority of studies highlight that the 2020s will start the consolidation of virtual reality (VR) and augmented reality (AR) technologies. PwC (PricewaterhouseCoopers) estimates that, in 2030, the global turnover will increase by $1.5 billion and 23 million jobs, from the current 820.000, will be created.

Innovation in Cross-Functional Teams

For companies, innovation is the key to making clients enthusiastic, staying ahead of the competition, and offering new products or services. Today, it is the main and decisive factor in any success story. Companies know pretty well that they cannot put all the eggs in one basket or count on just one source of income. Because of this, they try to anticipate the future and its problems—a fight against obsolescence indeed.

The billion-dollar Smart Stadium

Tottenham Hotspur FC has taken pioneering decisions and incorporating technology ahead of other football clubs for years. As an example, a press release that went almost unnoticed in 2018, and that today would have great prominence: is its sponsorship agreement with eToro. As other premier league teams nowadays, it accepted payment in bitcoins. That year, this cryptocurrency was just an interesting stock market value for specialized investors. Today, despite its ups and downs, it is a universally recognized asset.

What do athletes and investors have in common?

We have seen an increasing trend of athletes becoming investors or entrepreneurs. They realise their sporting careers are short and want to plan ahead for their retirement. But what makes some athletes good investors? What do they have in common?

Field work has started at Camp Nou for the IoTwins pilot project

The Camp Nou’s 3D digital Twin model from the IoTwins project has been developed in the supercomputer MareNostrum 4, which is property of the Barcelona Supercomputing Center (BSC). In addition, adaptations of the pilot project for testing purposes are already underway. During the Granada vs FC Barcelona match on 20 September, Monday, all the experimental trials conducted in the laboratory were taken at the stadium for the first time. This is a tool which will simulate and predict the behaviour of the attendees during a game, improving big facilities management. Besides, it will provide fans with comfort, safety, amongst other advances.

NFTs, Crypto, and Blockchain – Four Questions You Should Ask Yourself

The advent of blockchain technology and the resulting proliferation NFTs and crypto have greatly impacted the world around us and the sport business landscape in what feels like the Gold rush at best and Tulipmania at worse, but it’s important to take stock of what’s really happening rather then get caught in the positive or negative hype.

The Smart Stadium and Its Added Values

When it comes to stadium management, there are areas in which technology has a decisive impact. In fact, improvements have already been shown in operational capacity, safety, commercial use, experience, and social media. Smart stadiums open up great possibilities such as VR, AR, and holograms, which may be a significant paradigm shift and such a useful resource to attract and convince new generations.