Free or pay-per-view: the dilemma of European football and the new generations
The revenue from broadcasting rights of European football clubs has continued to decline. And they continue to decline since millennials are now grown up fans. That generation and those that follow it no longer sit in front of the television. They demand content through their platforms and channels of choice and emphasise the relationship between players and influencers. Thus, we see the recent example of the Spanish twitcher Ibai Llanos, who visited Leo Messi, while the player refused to speak on traditional television sports programs.