Social dividend, a crucial boost for women’s sport

Women’s sport has seen a spectacular growth in the last five years. The teams, thanks to better preparation, have been accumulating tremendous success, and a higher level and spectacularity in their competitions. But this is only part of why they have attracted public interest and growing fan attendance to the matches. Furthermore, with a growing interest in equality and non-discrimination between the sexes, society has been drawn to female competition, identifying sporting values with social values.