APPLYING FERRAN ADRIÀ’S CREATIVE AUDIT TO SPORTS
Is it possible to innovate or come up with new ideas in the sports industry using the chef’s technique? How can adapt these insights to our process? What have we learned?
The last edition of Barça Sports Science Week was held from October 8 to 11 at Camp Nou. More than 1200 visitors and more than 60 speakers from 53 different nationalities attended to learn about the latest advances and case studies in sports science.
Meeting held in collaboration with the San Francisco 49ers brings together sports industry leaders and academics specialising in the management of sporting innovation.