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Barça Innovation Hub

Health and WellnessSmart FacilitiesAnalysis and Sports TechnologySports PerformanceTeam SportsBlog

Conflicts of interest: the influence sponsors in sports cancellations

Never in the modern history of sports were major sporting events expected to be cancelled or postponed. Neither those that are planned long in advance, such as the Olympics, nor those happening every year, such as the national and international leagues.

New opportunities in the day after: sponsorship contracts in 2021

2020 was going to be a historic year for sports sponsorship. Major sponsors have kept their investments, while companies that were most affected by the pandemic have drastically reduced their advertising and sponsorship budgets.

Education and elite athletes in the 21st century

New study methodologies of the 21st century and an unexpected change due to the pandemic is setting the stage for change.

Multinaming: When a Giant Looks for a Stadium

The third source of income for a club’s sponsorship, is the naming rights of the stadium.

APPLYING FERRAN ADRIÀ’S CREATIVE AUDIT TO SPORTS

Is it possible to innovate or come up with new ideas in the sports industry using the chef’s technique? How can adapt these insights to our process? What have we learned?

BARÇA SPORTS SCIENCE WEEK KEEPS GROWING

The last edition of Barça Sports Science Week was held from October 8 to 11 at Camp Nou. More than 1200 visitors and more than 60 speakers from 53 different nationalities attended to learn about the latest advances and case studies in sports science.

EMPOWERING COACHES WITH NEW INTERACTIVE TECHNOLOGIES

We are pleased to announce our venture with Coplays. A Finnish app for coaches, allowing them to easily create animated drills, plays and drawings which are convenient to their needs.

Barça Innovation Hub organises innovation forum at Levi’s Stadium, Santa Clara

Meeting held in collaboration with the San Francisco 49ers brings together sports industry leaders and academics specialising in the management of sporting innovation.

Barça Innovation Hub at MIT

Collaborative Research.

Barça Innovation Hub: A Great Sports Laboratory for the Future of Sport

One of the fundamental principles of the Barça Innovation Hub is the conviction that, in scientific research and innovation projects, collaboration between different types of entities generates more efficient and robust results which are suitable for the needs of end users.