Social Media Evolution in Sports
Module 1: How did Social Media reach this relevance in Sports?
Module 2: Which platforms have been around?
Module 3: Information to Infotainment to Entertainment – the Content evolution
Module 4: From Athlete to Clubs, Leagues and Federations – The organizational impact of Social Media
Social Media Conceptional Strategy
Module 1: Identify Short Term Goals and Long Term Objectives
Module 2: Develop Social Media Platform roles for your Communication & Marketing Mix
Module 3: Content Planning – Why it's crucial to plan ahead?
Module 4: Other Departments Requirements – Social Media benefits overall organisation
Module 1: Why Monitoring and Data is important? Learn about cultural audience demands
Module 2: How data enables your strategy, workflow and efficiency?
Module 3: Negative Impact and Crisis – How Monitoring will benefit?!
Module 4: Sponsorship Monitoring – Deliver Insights and Reports to external partners
Social Media Marketing and Monetisation
Module 1: Basic Understanding of Social Media Marketing and Monetisation
Module 2: How to develop content assets and campaigns on Social Media for Sponsors?
Module 3: Segmentation and Geographical Sponsorships – How Social Media creates new opportunities
Module 4: Best Practice Examples of Social Media Campaigns and Sponsorships
ACCÉS AL MATERIAL D'ESTUDI LES 24 HORES, ON VULGUIS I DES DE QUALSEVOL DISPOSITIU.
ACOMPANYAMENT, SEGUIMENT I SUPORT VIRTUAL D’UN EXPERT EN LA MATÈRIA
ACTIVITATS I CONSIGNES AMB FEEDBACK PERSONALITZAT
FÒRUMS DE DEBAT I INTERACCIÓ AMB COMPANYS DE TOT EL MÓN
CERTIFICAT EMÈS PER BARÇA INNOVATION HUB I AVALAT PER LA INSTITUCIÓ CORRESPONENT.
Autoavaluacions per mesurar el progrés de l'aprenentatge