Virtual Fans Want to Buy Tickets
When the general public universally accepted smartphones and 4G between 2010 and 2015, the sports industry was the first to take advantage of it in order to grow its fanbase.
Development of algorithms based on artificial intelligence to recognize emerging tactical patterns.
Automated video editing in order to improve the quality of tactical analysis.
Use of computer vision technology to recognize new variables in individual and group behavior, as well as in emotions.
Integration and correlation of performance, tactical, and personal data for athletes, along with improvements to tracking athletes and the ball in both competition and training.
Improve contextualization of the game using video analysis with virtual and augmented reality.
Development of gamification-based solutions to incentivize a healthy lifestyle in athletes.
The most important technology at Barça is the ball. It's at the center of every decision we make. For that reason, the fundamental mission for this area is to complement the coach's expert eye with quantitative and contextual analysis of player position relative to the ball. Integrating this positional data point with other sources of data - such as individual events during matches as well as conditional, medical, or environmental data - allows us to expand our focus.