LOCKDOWN AND THE UPRISE IN THE USE OF TECH
The huge adjustments we have made for the coronavirus lockdown mean that some technologies have increased in importance.
Creation of new content delivery methods with immersive technology.
Live content and second screen aggregation during the match.
Development of different technologies to construct fan profiles which will allow us to communicate based on content, time and place.
Automation of language translation and chatbots.
New ways of gamifying the fan experience that include, among others, Daily Fantasy Sports.
Developing an appealing, personalized experience for each one of our fans; this is our area’s fundamental mission. To achieve this, we work together with the Digital and Information Technology departments on two major pillars: development of tools to capture and manage data that will allow us to better get to know our fans, and development of technologies that will allow us to design personalized experiences for each one of those fans.