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Team Sports
We seek to empower players’ self-organization and autonomy through creative and distinctive work.
CATEGORY: MARKETING, COMMUNICATION AND MANAGEMENT
For companies, innovation is the key to making clients enthusiastic, staying ahead of the competition, and offering new products or services. Today, it is the main and decisive factor in any success story. Companies know pretty well that they cannot put all the eggs in one basket or count on just one source of income. Because of this, they try to anticipate the future and its problems—a fight against obsolescence indeed.
CATEGORY: FOOTBALL
The construction of the training session must start from a selection by the trainer of the objective to be achieved by the players. The aim is to build the session in a practical way, proposing exercises that generate learning conditions that allow athletes to improve themselves.
CATEGORY: MARKETING, COMMUNICATION AND MANAGEMENT
Tottenham Hotspur FC has taken pioneering decisions and incorporating technology ahead of other football clubs for years. As an example, a press release that went almost unnoticed in 2018, and that today would have great prominence: is its sponsorship agreement with eToro. As other premier league teams nowadays, it accepted payment in bitcoins. That year, this cryptocurrency was just an interesting stock market value for specialized investors. Today, despite its ups and downs, it is a universally recognized asset.
CATEGORY: MARKETING, COMMUNICATION AND MANAGEMENT
We have seen an increasing trend of athletes becoming investors or entrepreneurs. They realise their sporting careers are short and want to plan ahead for their retirement. But what makes some athletes good investors? What do they have in common?
CATEGORY: FOOTBALL PERFORMANCE
As a coach your aim is to win matches, correct? You want your players to perform their best, don’t you? You need the team to play as if it was one entity, are we talking your language?
CATEGORY: FOOTBALL PSYCHOLOGY
Celebrating a goal is an excellent time to check the mental health of a team.1 Immediately after scoring a goal, the player and the team that has scored become the centre of attention of the audience and the media. The actions that football players do in those seconds of joy allow assessing a team’s internal functioning and checking cohesion among the players.
CATEGORY: FOOTBALL
Football is the most popular sport in China, followed by basketball. Chinese fans now represent the biggest number of international fans in many European leagues and clubs. This partly explains why in recent years, President Xi Jinping has expressed his preference for this sport and has drawn up a plan, together with his leaders, for his national team to match the great champions of the world.
CATEGORY: INJURY MANAGEMENT FOOTBALL
Ice baths and cold-water baths have become a much talked about topic lately among athletes as well as non-athletes. The rise of personas such as Wim Hof, better known as “iceman Hof”, who has reached nearly 2 million followers on Instagram, has brought the concept of dipping oneself into a cold body of water, viral, reaching the general public.
CATEGORY: FOOTBALL
Whenever we see a TV program or film about statistics in sport there is nearly always a scene where we are shown a wall of numbers scrolling down the screen, sometimes on a computer monitor, other times as a special effects flow of numbers through the ether around our sporting heroes. We are told how many measurements we can make per second of the players’ heart rate, the velocity of their movement and their gaze direction. Everything is logged and monitored.
CATEGORY: INJURY MANAGEMENT FOOTBALL
Football is a sport with a significant risk of injury.. There are constant sprints, changes of direction, unexpected events and situations involving complex coordination… We also know that there are factors that can increase the probability of suffering an injury. The players’ age, the exposure time to the stimuli of training and competitions or having previously suffered from another injury in the same body region multiply the risks.
