CATEGORY: FAN ENGAGEMENT & BIG DATA

Currently, market analyses about potential clients in the sports industry is highly focused on Generation Z.

CATEGORY: INJURY MANAGEMENT

Tendons are fibrous tissue structures originated in the muscle and which get inserted into the bone. Their function is very similar to the one of the ligaments, a fibrous cord connecting two bones.

CATEGORY: MARKETING, COMMUNICATION AND MANAGEMENT

Sports marketing is a concept that has been carried out for decades to reach millions of fans that consume this type of content.

CATEGORY: INJURY MANAGEMENT PSYCHOLOGY

Tendinopathy is a frequent pain in amateur and elite athletes. Its persistence can have a negative psychological impact and, consequently, a difficult rehab.

CATEGORY: FAN ENGAGEMENT

Esports competitions have been taking place for decades. Professionals and amateurs meet in arenas ready for the broadcasting of these events to enjoy top level competitions.

CATEGORY: MARKETING, COMMUNICATION AND MANAGEMENT

Elite clubs are the ones that get more return from their stadiums on the matchday. According to the study Money League by Deloitte, in the first five classified teams it means an 18% of income, while the ones in positions 16 to 20 receive 13%.

CATEGORY: MEDICINE SPORTS PERFORMANCE

In this sense, medical evaluations carried out during the pre-season are considered an essential tool for both young and adult athletes.

CATEGORY: NUTRITION PERFORMANCE

Nutritional knowledge is one of the factors needed to establish proper eating habits, and it is important to optimize athletic performance for any athlete, especially the elite ones.

CATEGORY: PSYCHOLOGY PERFORMANCE

Interview with Rocío Pomares, head of High-Performance Psychology
of Barcelona Football Club

“Motivation is what leads you to action. It’s the driving force.

CATEGORY: MEDICINE HEALTH AND WELLNESS

Apophysitis is a common disease in children and adolescents between 9 and 18 years old, and it is very frequent in young and adolescent athletes.