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LATEST TRENDS

From Sponsorship to Partnership. The Evolution of Collaborations between Brands and Clubs

CATEGORY: MARKETING, COMMUNICATION AND MANAGEMENT

Sports marketing is a concept that has been carried out for decades to reach millions of fans that consume this type of content.

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Featured programs

Blog

Barça Innovation Hub: A Great Sports Laboratory for the Future of Sport

One of the fundamental principles of the Barça Innovation Hub is the conviction that, in scientific research and innovation projects, collaboration between different types of entities generates more efficient and robust results which are suitable for the needs of end users.

Universitas

Coach Academy: training with Barça DNA

Training better athletes involves training better coaches. Barça Coach Academy provides theoretical and practical tools for designing and implementing training programs based on the methodology used by FC Barcelona.

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Team Sports

We seek to empower players’ self-organization and autonomy through creative and distinctive work.

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Sports Performance

We improve our athletes physical preparation using a systemic and integrative approach.

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ANALYSIS AND SPORTS TECHNOLOGY

We integrate non-invasive tools that improve the day-to-day lives of our athletes and staff.

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HEALTH AND WELLNESS

We research and develop cutting-edge solutions for prevention, diagnosis, treatment and return to play (training and competition) for our players.

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FAN ENGAGEMENT AND BIG DATA

We work to better understand the needs of each one of our fans and to create new, interactive, and personalized experiences based on that information.

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SMART FACILITIES

Alongside Espai Barça, we are developing and incorporating a variety of new technologies to build a connected, energy efficient, and operationally effective campus.

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SOCIAL IMPACT

We use sports as a tool for developing communities at risk of social exclusion.

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