CATEGORY: MARKETING, COMMUNICATION AND MANAGEMENT
Five years ago, it was predicted that audiences would migrate from conventional TV to streaming platforms and social networks. Anticipating that athletes would search for more incomes coming from acting, promotions and sales off the championships. What happened this year confirmed and even outperformed those expectations. Professional athletes have plunged into Creator Economy.
CATEGORY: PSYCHOLOGY
In team sports, playing time that players enjoy in competition is a limited resource which is highly valued by athletes. In handball, for example, the coach should distribute 420 minutes of playing time (60 minutes per game x 7 players) among at least 16 players, which means an average of just 26 minutes per player. In football, the 990 minutes (90 minutes x 11 players) should be distributed among over 25 athletes. In this case, footballers should settle with a maximum average of 40 minutes per game. As a consequence of this fact, intrateam rivalry and fight for playing time are prominent characteristics in elite team sports.
CATEGORY: MARKETING, COMMUNICATION AND MANAGEMENT
Sport technology used to mean connected stadiums, wearable trackers, performance analytics and software for player management. During 2020, the COVID pandemic drove the uptake of online fitness and health with the rise of Peloton, Zoom based fitness and yoga classes. With this new trend towards “connected fitness”, how should traditional sports clubs prioritize their investments in sports technology?
CATEGORY: MARKETING, COMMUNICATION AND MANAGEMENT
Until the arrival of internet and the viral phenomenon it was enough with a photo created by the iconic stadium. It usually happened to be its exterior façade. Today, new stadium architecture searches for visibility adding details that not only meet their main end, but also are able to have an impact on online channels.
CATEGORY: MARKETING, COMMUNICATION AND MANAGEMENT
Marketing specialists claim that from 2022 it will no longer be useful to plan sports sponsorship taking the fans as a benchmark. This is because of a change the pandemic has accelerated: the relationship of the public with the teams, sports and sports events. Today, only 25% of the population claims to be followers of a team. The proportion goes up to 50% when considering the ones who follow a specific sport instead of a club. But it only occupies the mass percentage of the old fans, 80%, in the general category of sports fans.
CATEGORY: MEDICINE
Gut microbiota (collection of bacteria living in the human gut) has received special attention in the last years due to the numerous studies that link its functioning with health. Thus, dysbiosis of the gut microbiota (this is, alteration in the composition or functioning of such bacteria), which can happen due to multiple factors such as poor nutrition, high levels of stress or antibiotics overuse, is linked to the development of numerous metabolic and inflammatory pathologies.
CATEGORY: MARKETING, COMMUNICATION AND MANAGEMENT
Experts agree: when the pandemic is finally over, fans will return to the stadiums as motivated as they were before. Even more motivated, especially at the beginning, if they feel the need to regain their lost leisure time. The experience will not have big changes, but it will develop tendencies that have already been growing before coronavirus. Therefore, stadiums will not radically change. They will only move forward in their transformation.
CATEGORY: FOOTBALL
As in so many other daily life activities, football also evolves. The combination of factors such as the modification of the game’s tactics and rules, use of new technologies, professionalisation of sports, or improvement in the players’ preparation has caused changes in the way of playing.
CATEGORY: PERFORMANCE
One of the great dilemmas the coach faces in a highly demanding context is distinguishing between the needs of match-by-match performance and those of a team’s general learning. Australian motor performance specialist Derek Panchuk, former NBA player, in an article titled “What a good learning environment looks like?” has tried to find a theoretical middle ground for these contingencies that arise both in the short term (performance) and in the long term (learning) and in whose equilibrium is a virtue.
CATEGORY: MARKETING, COMMUNICATION AND MANAGEMENT
In a Ypulse study on consumer habits in the United States after COVID-19, the results showed that basketball was the favorite sport and most followed by Generation Z and millennials. Older generations preferred the NFL, American football. Meanwhile, in what is known as the world’s second basketball center, the NBA is the most followed competition in China. Its penetration into the new generations through streaming, social networks, and local blogs is successful. Still, it is also that, according to studies of physical habits, after walking and running, basketball has become the most popular exercise across the country.
