Currently, the development of a brand for any sporting activity has become one of the central pillars for success both at the sport and the business level. Marketing as a discipline allows us to approach sports with a professional eye from a commercial perspective in order to find and take advantage of all the opportunities that are present in the market. For its part, sponsorship or commercial use of a sports brand is the strategy that clubs, sports organizations, and even athletes use to get funding and resources for their development.
Based on the knowledge acquired in this program, Barça Universitas and James Condo will teach you how to plan, coordinate, and develop a marketing proposal, whether it be for a club, an event, or an athlete.
This program was supervised by the social sciences area of Barça Universitas and developed through a collaboration between the indicated Expert and Universidad Siglo 21. If you have any specific doubts, do not hesitate to contact us via the available channels.