Certificate in Sports Marketing and Sponsorship

€ 625,00

More Information
Start date
10/07/2018
Duration
4 Months
Level
Introductory
Average dedication
6/8 weekly hours
Delivery mode
Online-based
Delivered in
English

Expert Advisor

Profesor
Jim Condo
Principal, ETERNO Consulting
Adjunct professor, Florida Atlantic University
Profesor

CERTIFICATE

Barça Innovation Hub - Universitas

Currently, the development of a brand for any sporting activity has become one of the central pillars for success both at the sport and the business level. Marketing as a discipline allows us to approach sports with a professional eye from a commercial perspective in order to find and take advantage of all the opportunities that are present in the market. For its part, sponsorship or commercial use of a sports brand is the strategy that clubs, sports organizations, and even athletes use to get funding and resources for their development.

Based on the knowledge acquired in this program, Barça Universitas and James Condo will teach you how to plan, coordinate, and develop a marketing proposal, whether it be for a club, an event, or an athlete.

This program was supervised by the social sciences area of Barça Universitas and developed through a collaboration between the indicated Expert and Universidad Siglo 21. If you have any specific doubts, do not hesitate to contact us via the available channels.

Courses' syllabus

MODULE 1: Introduction to Sports Marketing
MODULE 2: Sports Marketing Methods and Tools
MODULE 3: Creating a Sports Marketing Plan
MODULE 4: Integration

MODULE 1: Sports Brand Management
MODULE 2: Finding Potential Sponsors
MODULE 3: Preparing and Closing a Sponsorship Sale
MODULE 4: Integration

MODULE 1: Activation of Sponsorship
MODULE 2: Types of Activation
MODULE 3: Key Sponsorship Indicators
MODULE 4: Integration

MODULE 1: Management of Products and Services
MODULE 2: Executing the Products and Services Plan
MODULE 3: Product Development Strategy
MODULE 4: Integration

Learn to

Incorporate marketing as a discipline within the management of sports activities.

Analyze, create and manage sports products and services.

Identify and attract brands that invest in the sports market.

Take advantage of opportunities to create public events with sports sponsors.

Certify your skills

Thanks to our integration with remote supervision technologies, the Verified Certificate of Approval:

  • Guarantees the transparency of the certification process
  • Verifies the identity of the certificate holder
  • Certifies the acquisition of specific competencies and skills

What does it include?

24-HOUR ACCESS TO STUDY MATERIAL, FROM ANYWHERE, ON ANY DEVICE

24-HOUR ACCESS TO STUDY MATERIAL, FROM ANYWHERE, ON ANY DEVICE

VIRTUAL COACHING, FOLLOW-UP, AND SUPPORT FROM A SUBJECT EXPERT

VIRTUAL COACHING, FOLLOW-UP, AND SUPPORT FROM A SUBJECT EXPERT

Actividades y consignas con feedback personalizado

ACTIVITIES AND ASSESSMENTS WITH PERSONALIZED FEEDBACK

DISCUSSION FORUMS AND INTERACTION WITH COLLEAGUES FROM ALL OVER THE WORLD

DISCUSSION FORUMS AND INTERACTION WITH COLLEAGUES FROM ALL OVER THE WORLD

CERTIFICATE ISSUED BY BARÇA INNOVATION HUB AND ENDORSED BY THE CORRESPONDING INSTITUTION..

CERTIFICATE ISSUED BY BARÇA INNOVATION HUB AND ENDORSED BY THE CORRESPONDING INSTITUTION..

Self-assessment to measure your learning progress

Self-assessment to measure your learning progress