Certificate in Communication in Sports Organizations

€ 625,00

More Information
Start date
10/09/2018
Duration
4 Months
Level
Introductory
Average dedication
6/8 weekly hours
Delivery mode
Online-based
Delivered in
English

Expert Advisor

Profesor
Sean D. Williams
Ph.D., professor and member of Clemson University's Spiro Institute for Entrepreneurial Leadership.
Profesor
Profesor
Jimmy Sanderson
Visiting Assistant Professor at Arizona State University West. He actively conducts research on sport and social media.
Profesor

CERTIFICATE

Barça Innovation Hub - Universitas

In this course, which is targeted at both new and established managers, Jimmy Sanderson and Sean D. Williams will teach the essential skills for managing the most relevant external communication tasks of their sports organizations in order to communicate effectively with their diverse audiences and achieve positive results.

This program was supervised by the social sciences area of Barça Universitas and developed through a collaboration between the indicated Expert and Universidad Siglo 21. If you have any specific doubts, do not hesitate to contact us via the available channels.

Courses' syllabus

MODULE 1: Describe the Role of Communication in Sports Organizations
MODULE 2: Explain the Evolution of Sports Communication and Describe Effective Collaboration with Journalists
MODULE 3: Constructing Messages for Traditional and Digital Media
MODULE 4: Create a Communication Strategy to Maximize Impact

MODULE 1: Social Media and the Changing Organizational Environment
MODULE 2: Social Media Content and Engaging Audiences
MODULE 3: Social Media and Organizational Governance
MODULE 4: Social Media Strategies

MODULE 1: The Foundation of Sports Public Relations
MODULE 2: The Changing Landscape of Sports Public Relations: From a Sports-Information Model to an Active Communication Model
MODULE 3: Sports Public Relations and Crisis Communication
MODULE 4: Sports Public Relations and Social and Digital Media

MODULE 1: Sport Marketing and Branding
MODULE 2: Sports Marketing and Digital and Social Media
MODULE 3: Sponsorship and Sales
MODULE 4: Create a Successful Marketing Plan

Learn to

Complete most fundamental communication tasks on their own when a dedicated communications staff does not exist

Manage the work of communications teams when the organization employs professional communicators.

Certify your skills

Thanks to our integration with remote supervision technologies, the Verified Certificate of Approval:

  • Guarantees the transparency of the certification process
  • Verifies the identity of the certificate holder
  • Certifies the acquisition of specific competencies and skills

What does it include?

24-HOUR ACCESS TO STUDY MATERIAL, FROM ANYWHERE, ON ANY DEVICE

24-HOUR ACCESS TO STUDY MATERIAL, FROM ANYWHERE, ON ANY DEVICE

VIRTUAL COACHING, FOLLOW-UP, AND SUPPORT FROM A SUBJECT EXPERT

VIRTUAL COACHING, FOLLOW-UP, AND SUPPORT FROM A SUBJECT EXPERT

Actividades y consignas con feedback personalizado

ACTIVITIES AND ASSESSMENTS WITH PERSONALIZED FEEDBACK

DISCUSSION FORUMS AND INTERACTION WITH COLLEAGUES FROM ALL OVER THE WORLD

DISCUSSION FORUMS AND INTERACTION WITH COLLEAGUES FROM ALL OVER THE WORLD

CERTIFICATE ISSUED BY BARÇA INNOVATION HUB AND ENDORSED BY THE CORRESPONDING INSTITUTION..

CERTIFICATE ISSUED BY BARÇA INNOVATION HUB AND ENDORSED BY THE CORRESPONDING INSTITUTION..

Self-assessment to measure your learning progress

Self-assessment to measure your learning progress